Key Account Plan template.
The key account plan is a tool that supports key account managers in analyzing the customer, the market and the competitive environment. This systematic analysis leads to business potentials and risks. Finally, this leads to the top 3 strategic sales goals and the right strategy to achieve those goals.The product package: Ready to use Key Account Plan template (45 pages; Powerpoint pptx format).BONUS: Book 'The strategic Key Account Plan' (171 pages; pdf format).
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